Digital Marketing Specialist

Join Kia – Movement That Inspires

There’s never been a more exciting time to be part of Kia. We’re bold. We’re creative. We’re open-minded. And we’re growing. At Kia, ambitious people thrive — driven by a shared purpose to shape the future of mobility.

Our global slogan, “Movement That Inspires,” reflects who we are: a company that moves people forward through innovative products and exceptional experiences.

Kia Europe’s headquarters in Frankfurt is home to a vibrant, multicultural team representing 37 nationalities — an inspiring hub of ideas, diversity, and collaboration.At Kia Belux, based in Zaventem, our 65 passionate professionals are dedicated to delivering top-tier service to customers in Belgium and Luxembourg.

Now, we’re looking for a Digital Marketing Specialist to join our Marketing team.Are you ready to make your mark?

About the Role

As Digital Marketing Specialist, you’ll join the Marketing Communication & Events team, working closely with two talented colleagues and partnering with external creative and web agencies. You’ll report directly to the Senior Marketing Communication & Events Manager.

Your mission?To connect with our audiences with meaningful digital content, enhance our social and web presence, and deliver seamless digital platform experiences across all touchpoints.

This is a hands-on, content-focused role where creativity meets execution. Our social media channels and national website are your playground, where you create impactful digital stories and experiences that resonate with B2B and B2C audiences.

Your Key Responsibilities

1.     Website & Web Management

• Own the content management of our national websites (kia.be and kia.lu), including dealer pages

• Coordinate web projects and maintain planning and deadlines, aligned with the broader marketing roadmap

• Serve as the central point of contact for Kia Europe to localize and implement international content (new model pages, campaign pages, product updates, etc.), while creating

• Create customized local webpages based on our local market needs

• Ensure all content reflects our brand’s look & feel and adheres to our Corporate Identity standards

• Act as primary contact for our external web agency; brief, coordinate and follow-up on planning & actions

2.     Social Media Strategy & Execution

• Coordinate the local content strategy & execution in collaboration with our creative agency

• Oversee the monthly social media calendar, based on European content and guidelines, and local topics from Marketing or other departments.

• Brief, review, and approve social media content across platforms (Meta, LinkedIn, TikTok…) before going live

• Monitor and improve our social media performance, in collaboration with our external agency.

• Stay ahead of trends — and bring fresh, innovative social media ideas to the table.

3.     Data, Analysis & Performance

• Monitor and report on main web KPI’s (weekly, monthly, quarterly)

• Translate web data into recommendations, insights and opportunities for broader marketing planning and actions.

• Collaborate on initiatives to improve lead generation and digital conversion points (e.g. test drives, offer requests, brochure downloads, dealer searches, newsletter sign-ups)

Who You Are

• You hold a Bachelor’s degree in Marketing or a related field

• You bring 3–5 years of experience in a digital marketing role — ideally within the automotive industry

• A natural communicator, you are fluent in English, Dutch, and French, both spoken and written

• Your creative mindset fuels a passion for storytelling, digital strategy, and brand communication

• With strong analytical skills and an eye for detail, you craft customer-centric content that drives results

• You’re familiar with CMS platforms and digital tools (such as Jira, Confluence, GA4, and Google My Business,...) and you are ready to build on that experience.

• Highly organized, you manage project timelines and coordinate with ease, always keeping an eye on the bigger picture

• You thrive in a proactive, hands-on environment — a collaborative team player who’s also confident working independently

• You're a curious, lifelong learner who stays ahead of social media trends and digital innovations.

What We Offer

• A key position within a creative, high-energy marketing team.

• A competitive salary package.

• Plenty of opportunities for learning and career development — because “Movement That Inspires” applies to our people too.

• A modern, collaborative workplace where ideas and people thrive.

• A people-first culture focused on well-being, respect, and teamwork.

• And yes — we’re officially a Great Place to Work®, as voted by our employees.

Ready to Make Your Move?

Join Kia Belux and become part of a brand that drives innovation, creativity, and growth.We can’t wait to meet you.

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